‘Tis the Season for Placement Targeting: Optimize Your Ad Units

Here’s how to take advantage of advertiser spend with your ad units:

1. Implement your ad units above the fold and near your content, where users are already engaging with your site. “Above the fold” refers to the area on a page that a user can see without scrolling down.

2. Where possible, use top-performing ad sizes like the medium rectangle (300x250), large rectangle (336x280), leaderboard (728x90), and wide skyscraper (160x600).

3. Enable your ad units to show text and image ads, so that all relevant, available ad inventory is competing to appear on your site. Many advertiser campaigns are made up of image ads, so we highly recommend activating this feature to take full advantage.

Once you've made the changes, not only will your ad placements be ready for this holiday season, but they’ll also be targetable by advertisers in future ad campaigns."